Afford-X

The Infrastructure Behind Affordability Intelligence

Afford-X analyzes billions of economic and behavioral signals to stratify audiences by purchasing power before your bids are placed

No new tools. No contracts. Activate within your existing campaigns.

Multi - Source Integration

We combine consented financial indicators, credit dynamics, income modeling, and behavioral intent signals to estimate true purchasing capacity by vertical and subvertical — not just interest.

Scale

We analyze billions of structured economic signals — uncovering patterns that cookie-based and clickstream tracking can’t see in a post-privacy world.

Context

Bid logic is informed by economic context, not just browsing activity — giving you a materially clearer signal of who can actually convert.

Affordability Intelligence for Smarter Bidding

Explore the Affordability Model

Dynamic Affordability Intelligence

Our exclusion logic adapts to changing consumer capacity in real time.

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Dynamic Data

Unlike static segments that decay over time, Afford-X continuously recalibrates affordability tiers based on evolving economic and behavioral signals — ensuring your bid logic reflects current purchasing capacity, not outdated assumptions.

Market Agility

Relevance

Vertical Specific

Affordability Intelligence Without Personal Tracking

Predictive affordability modeling without individual tracking.

Compliance

Fully GDPR, CCPA, and ATT compliant.

We use non-PII (Personally Identifiable Information) signals and cohort - based analysis.

Security

Data is processed in secure, encrypted environments.

We prioritize consumer trust while delivering advertiser performance.

Future-Proof

Designed to thrive in a cookieless world by focusing on behavioral and economic propensity rather than individual tracking.

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The Affordability Scoring Engine

Turning Economic Signals into Bid Intelligence

Propensity Modeling

Afford-X models purchasing capacity at the cohort level — prioritizing economic readiness over surface-level identity signals.

The Logic

Each impression is scored based on the probability that the underlying cohort has the financial capacity to convert within a specific vertical and subvertical — aligning bid intensity with real purchasing power.

Customization

Affordability thresholds adjust by product price and category — luxury, travel, finance, and DTC each require different exclusion ratios and decile calibration.

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The Afford-X Decile Framework

AFX 1-2-3-4-5-6-7-8-9-10

Affordability-Based Stratification for Pre-Auction Bidding

Segmentation

Every audience is stratified into 10 affordability tiers — from low purchasing power cohorts to high-capacity “Power Buyers.”

Optimization

Deciles enable suppression of low-affordability cohorts and increased bid intensity for high-capacity segments — reallocating budget where conversion probability is highest.

Decile 10

High-affordability “Power Buyers” prioritized with aggressive bid caps to maximize win rates and conversion yield.

Decile 1

Low-affordability cohorts where exposure is limited or excluded to prevent budget leakage.

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Affordability-Driven Retargeting

Not Every Visitor Deserves the Same Bid

This can be done automatically or subject to approval after a review of the logic.

Any affordability decile can be suppressed or prioritized based on your product, target audience, and AOV — shifting budget toward the segments most likely to convert.

Problem

Most retargeting treats everyone who visited a
site as equal value.

The AFX Solution

We score your retargeting pool into affordability tiers — bidding aggressively for high-capacity buyers and minimizing spend on low-affordability visitors.

Results

Reduce CPA. Increase ROAS.
Eliminate wasted impressions — by concentrating spend on high-capacity buyers.

Explore Decile Optimization

Seamless Audience Enrichment & Activation

Turn Your First-Party Data into Predictive Buyer Tiers

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Step 1

Activation

Securely upload your CRM or first-party audience lists.

Step 2

Enrichment

We append Afford-X affordability scores and decile segmentation to each record.

Step 3

Seamless Export

Decile-segmented audiences and calculated bid caps are exported directly into your DSP
(The Trade Desk, DV360, etc.) — ready for immediate execution.

AI Agent for Continuous Decile Optimization

Continuous Decile-Based Budget Optimization

Launch Your AI Loop

Campaign Inputs

You define budget, product price, and performance targets.

Intent Development

Afford-X overlays affordability intelligence onto your existing audiences and intent signals.

The Loop

Continuously reallocates budget across deciles based on performance and affordability alignment.

Value for Agencies & Media Buyers

Affordability Intelligence That Drives Measurable Lift

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Efficiency

Reduce manual bid management and audience reallocation time by up to 70%.

Competitive Edge

Offer clients a differentiated affordability-based bidding strategy that improves working media efficiency.

Proof of Value

Transparent reporting quantifies lift versus standard platform bidding — so clients clearly see the economic impact.

“Afford-X reduced wasted retargeting spend. The decile scoring allowed us to prioritize high-propensity users and we saw a measurable lift in ROAS within weeks.”

Head of Performance, Global Media Agency