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Targeting Without Tracking: Why Affordability Segmentation Is Privacy-Safe by Design

Privacy regulations are getting stricter every year. Affordability segmentation doesnt use cookies, device IDs, or any personal data. Its derived from publicly available economic indicators at the geographic level — census data, property records, and aggregated financial statistics. This means it works in Safari with no third-party cookies, complies with GDPR/CCPA without consent banners, and requires no complicated data processing agreements.