Mitchs framework classifies every website visitor into one of three tiers based on their browsing behavior: Solution — ready to buy, show ROI calculators and pricing. FUD — comparing options, show social proof and risk reversal. Tripwire — just browsing, capture email with a free tool or educational content. The AffordX lead classifier automates this classification in real-time, updating the tier as the visitor navigates through blog posts, pricing pages, and product demos. This post explains the model, the signals, and how to wire it into your own marketing stack.